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Its the difference between taking your natural lashes from barely noticeable to impossible to missall without being clumpy.

Photo Courtesy of Ilia
Not all mascaras are created equally; different types of mascaras yield different results.
Next, wiggle the brush up- and outward to ensure lashes are sufficiently and evenly coated.
Stiles agrees, and using this app method has another unexpected perk.

This also creates the appearance of denser lashes, adding a lot of depth and easily framing the eyes.
Stiles does caution that applying mascara to the bottom lashes can be tricky to achieve without clumping.
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