What a good bronzer can also do is add definition.
Its all about adding light and shade, creating shapes, and acquiring a lit-from-within radiance that looks natural.
Like you, but better.
Photo: Courtesy of Merit
As for what consistency to go for, thats really up to you.
You end up with hamster cheeks!
Then, at the same angle, apply from the corner of the eye to the temple.
It creates this idea of cheekbones, whereas the 3 shape blocks out the whole cheek with one color.
It becomes a transitional colorapply the blush on the cheeks to help it all seamlessly blend in.
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