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Where are you from?

Restaurant and food merch

Photos: Courtesy of Slop, Superiority Burger, Puma, St. John, Poons

Ireland, via London, I replied.

I was so sorry to hear about P. Francoit sucks losing that.

This year in particular has felt rife with collaborations, from arbiters of taste both sartorial and sensory.

St JOHN merchandise

Photo: Courtesy of St. John

Merch is an ever-expanding category.

In 2024, it seems weve officially transcended the tote bag.

Thompson has two items of restaurant merch that she considers everyday essentials: theSt.

Slop magazine tshirt

Photo: Courtesy of Slop

The other is aFour Horseman capfrom the Brooklyn restaurant.

Its chocolate brown, super chic, and I pack it wherever I go.

St. John is a frequent reference in the merch game.

Its probably the restaurant Ive been to the most, so it feels right to have something from there.

It was a gift from a friend so it means a lot to me.

Right now, hes eyeing t-shirts fromWine is Fine in Athensand agilda-studded t-shirtfrom Ritas in Soho, London.

Slopcaps also pop up on the heads of young Londoners and further afield.

Its amazing to make something, put it out into the world, and see people enjoy it.

As a small business owner, Im all too aware of the importance of merch on increasingly narrow margins.

Its an easy way for me to support businesses I care about.

And a long-sleeved t-shirt from Marios Delithats been demoted as gym clothes, he adds.

Jasons collection is small and predominantly features businesses he patronizes and loves.

One should never wear merch that one doesnt believe in, he notes.

As Stewart says, its become harder to discern actual taste with a glut of t-shirts and totes.

Its not dissimilar to the cultural neutering music merch has gone through.

Its like someone saying, I love music, instead of a specific artist.

Im going up to some knob in a River Cafe tote and asking them to name five mains.

If merch should be made with intention, does a screen-printed Fruit of the Loom tee cut it anymore?

Its painfully plain to see when a piece of merch is disposable, thoughtless, or ill-intended.

Death to false merchandise, I say, Stewart concludes.

Right now, shes coveting Baos gau bao bun-shaped soy wax candles (currently, sold out).

See,The Bear, Suen says.

The relationship between food and fashion, whether performative or wholly authentic, continues to evolve.

Victoria Beckham recently named a handbag after Michelin-starred celeb favorite Dorian, a rowdy local bistro in Notting Hill.

The camera eats first, and your clothes can speak while you have your fill.