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The beauty products you put on your skin are just as powerful as the clothes you wear.

21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

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Despite beauty being so personal, we all live a shared experienceand female founders get that.

Theyre not just creating products to solve skin-deep concerns, but theyre listening to and building communities around them.

To me, that is a positive sign that the industry is headed in the right direction.

21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

Photo: Courtesy of Nyakio Grieco

Brown Girl Jane has thatplusbeautiful products and scents that are on their way to becoming iconic.

Dawn smells like vanilla bourbon with jolts of florals.

Ami Cole lip oils have become a cult-favorite for their luxe hydrating formula and stunning sheer wash of color.

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Romance is a perfect just-bitten berry shade that truly looks gorgeous on all skin tones.

I love how creamy, pigmented, and long-wearing they are.

Victoria has been a dear friend for many years, and I admire her.

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Victoria is a superwoman.

Shes raised four beautiful children, launched a successful fashion label, and now a beauty line.

The JLo Beauty body cream is one of my favorite body moisturizers.

21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

Photo: Courtesy of Anastasia Soare

It leaves my skin feeling hydrated and glowy.

Jennifer has a passion for embracing her individuality and gets more beautiful by the day.

Its easy to apply and goes on smoothly with no clumps.

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I could create multiple routines on women-owned brands alone!

Theyre both super talented and have done a beautiful job building vibrant and inspiring brands.

Theyre also minority-owned brands found at Sephora, which is a huge plus.

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The Papaya Scalp Scrub literally smells like minty paradise.

Its refreshing and such a unique texture that makes the shampooing process far from boring.

A truly transportive product.

21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

Photo: Courtesy of Nancy Twine

Im very intentional about setting a mood or a vibe both at work and my personal space.

I find it incredibly powerful how a fragrance can be so energetically stimulating and mood altering.

Candles play a huge part in how I navigate spaces and set my tone for the day or night.

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Ive fallen deeply in love with the Forvr Mood candles by Jackie Aina.

Each collection is especially curated to take you on a journey to somewhere special.

Ive never experienced a fragrance collection where I enjoyed every note of every scent.

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The magic of these euphoric scents elevates even more when they are layered together to tell differentfragrancestories.

They are so harmonious and never overbearing.

Michelles fragrances are also all warm, cozy, and familiar.

21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

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Theyre like a warm hug from someone you love.

Not to mention, they are dermatologist-tested with 100% ingredient transparency.

My all-time favorite fragrance is Torn.

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I style my hair a lot, and this mask helps to strengthen it and help prevent future damage.

She is the mastermind behind their incredible products, and this serum is one of my favorites.

Im all about scalp health and doing what I can to support thicker, fuller hair.

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It especially helps when my scalp is really dry during cooler months.

Lately Ive been loving her Triple Acid Signature Peel, especially before parties and photo shoots.

It instantly makes your skin look and feel prettier.

21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

Photo: Courtesy of Danessa Myricks

Caudalies products have always been a mainstay in my beauty cabinet.

I just bought their cleansing milk for my daughter Emeryit will be perfect for her freshman-year-at-college skin.

Scarlett Johanssons The Outset is made for sensitive skin, just like Saie.

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Photo: Courtesy of Marianna Hewitt

[The Firming Collagen Prep Serum] is so hydrating and gentle so I can use it every day.

Scarlett is a huge star and powerful founder, so her and the brands support has been invaluable.

On Rhodes Peptide Lip Treatment, the answer isyesthe hype is real!

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Definitely a staple in my purse right now.

I also always have my clear U Beauty lip gloss.

For my day-to-day, I reach for the Ami ColeLip Treament Oil in the color Excellence.

21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

Photo: Courtesy of Marianna Hewitt

Its the perfect accompaniment to my understated daily vibe.

Its got just a hint of color and the perfect amount of non-sticky shine.

Its the perfect shade of red for me and provides lasting, super-saturated color.

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I love that I can apply it and forget about it!

It is such an essential part of myskincare routine, especially when I am traveling or filming.

The gel formula feels amazing, and it looks great in the bathroom.

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Next, the Kosas Brow Pop: There is no better applicatorit is so easy and precise.

It gives such a soft natural look, and they have plenty of shades for your perfect match.

Its packed with nourishing ingredients and gives you a second-skin natural finish.

21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

Photo: Courtesy of Holly Thaggard

I deeply admire Guccis vision and product development philosophy.

Shes also been really supportive of Crown Affair.

She and her husband use our products, which is the ultimate compliment.

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Ive tried all theclean mascarasout there, and Tower 28s is hands-down my favorite formula.

It adds volume and length without the clumps.

Amy gave me this product to try when we were speaking together on stage for a Sephora event!

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My skin is so dry and is drinking up Shani Dardens Moisture Boost Plumping Serum.

I also love supporting a fellow BIPOC female beauty founder!

I give it five stars.

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Photo: Courtesy of Laney Crowell

Im always happy to support a fellow BIPOC brand!

Vintners Daughters Active Botanical Serum is magic in a bottleI use it religiously and have for years.

Im adding a third because its hard to only pick two: the Saie Slip Tint.

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Photo: Courtesy of Jen Atkin

Its my go-to for everything from morning school drop-off to fun and fancy NYC events.

All founders are incredible, brilliant women whom I adore.

I love how natural and dewy the finish looks on my skin.

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My favorite colors are Ophelia pink and Delphine muted peach.

I love the vanilla scent of this hair and body spray by Phlur.

It smells warm and inviting while being subtly sweet in the best way for everyday use.

21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

Photo: Courtesy of Jen Atkin

The scent feels like a warm hug, which is exactly why I love it!

And it is especially in how April produces them.

When Fara Homidis line launched, I was instantly blown away by her aesthetic and vision.

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I think these compacts are just so beautiful and all clean; she has nailed the color palette.

Vintner’s Daughter

Active Botanical Serum

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21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

Photo: Courtesy of Shani Darden

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21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

Photo: Courtesy of Dr. Chaneve Jeanniton

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21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

Photo: Courtesy of Mona Kattan

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21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

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21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

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21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

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21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

Photo: Courtesy of Alice Lin Glover and Marie Kouadio Amouzame

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Photo: Courtesy of Danielle DuBoise

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21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

Photo: Courtesy of Danielle DuBoise

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21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

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21 Founders Reveal Their Favorite FemaleFounded Beauty Brands and Products

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