Yes, the popularity of matcha is still going strong.
Former Victorias Secret model Sanne Vloet has even launchedher own matcha brand.
Plus, it contains polyphenolsexceptionally powerful antioxidantsas well vitamin C and chlorophyll.

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Matcha contains high amounts of substances with antioxidant and anti-inflammatory effects, explains a recentscientific review.
It has promising potential health benefits, mainly through a high concentration of catechins.
With regular consumption, it may support the bodys efforts to maintain health and prevent disease.
Naturally, anything that boosts wellbeing internally is bound to influence the bodys external appearance as well.
Furthermore, somestudiesshow that EGCG stimulates hair follicles and prevents damage to hair cells, thus increasing hair growth.
Clearer skin
As mentioned, the catechin EGCG has antioxidant and anti-inflammatory properties.
It also has antibacterial properties, which studiesshowmay help toimprove acne.
Green tea also contains chlorophyll, which can further aid skin rejuvenation.
Some studiesshowthat chlorophyll may help reduce inflammation, pore size, and bacterial growth.
Anotherstudyeven found that a combination of topical and oral consumption of green tea may even improve skin elasticity.
Anotherstudyfound that chlorophyll, which is present in green tea, may also reduce sun damage when applied topically.
In other words: Significant weight loss and reduction of skin fat tissue was observed.