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Why mark 99 rather than the more traditional 100?
66° North Tindur down jacket, Ljósufjöll insulated high-rise jacket, Keilir down jacket
99 is 66 rotated 180, creating a visual harmony.
Continuity and heritage are two values that will be stressed at the upcoming installation.
Kristjanssons motivation, he continues, wasnt money, but social responsibility.
66° North Keilir down jacket, Ljósufjöll insulated high-rise jacket, Keilir down jacket
Durability and sustainability will be other tenets touted in the exhibition.
(There are even memes in which personified brands roast each other. )
And as far as Oskarsson is concerned, anything is possible.
Archival 66° North: Life Vest (never produced), circa 1990s
Well, not exactly nowhereat the 66 parallel north.
Archival 66° North: Hlíđarfjall ski jacket, circa 2010s
Ganni, spring 2023 ready-to-wear
Ganni, fall 2023 ready-to-wear
Archival 66° North: Sjóstakkurinn fisherman’s coat, circa 1965
Archival 66° North: Iceland Olympic team jacket, made for the 1998 winter games in Nagana, Japan and based on an existing 66° North design.
Archival 66°North: Nylon workwear jacket made in specific colorways and with different logos for Iclandic companis, circa early 2000s
66° North Ægissíða down jacket, Dyngja down W bomber, Tungudalur hoodie
