Eye on the Prize: Inside the new Chimi store in New York.

Does the opening of theChimieyewear store on Grand Street in Soho create a Little Sweden or a Nordic Way?

Founded in Stockholm in 2016, Chimi is the brainchild of Charlie Lindstrom and cofounder Daniel Djurdjevic.

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Eye on the Prize: Inside the new Chimi store in New York.

The next challenge was to find ways to create newness to complement the core collection.

Lindstrom came up with a labs concept, in which special products are developed around different subcultures.

Fortune favors the brave.

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Pretty in Pink: Inside the new Chimi store in New York.

Throwing Curves: The new Chimi store in New York.

Fronting: The new Chimi store in New York at 112 Grand Street.

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Pretty in Pink: Inside the new Chimi store in New York.

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Throwing Curves: The new Chimi store in New York.

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Charlie Lindström.

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Fronting: The new Chimi store in New York at 112 Grand Street.