It is the goal of almost every brand not just to create clothes, but to create a lifestyle.
(Or, in the words of Ralph Lauren: I dont design clothes.
I design dreams.)
Photo: Courtesy of By Malene Birger
So,Voguedecided to round up all the fashionable pop-ups in resort locales this summer.
Stylish jet setters can also buy a custom Jacquemus for the Ocean Club pool towel.
By Malene Birgers bohemian-yet minimalist dresses are now available a few steps from the port in Hydra, Greece.
Photo: Courtesy of Four Seasons Hotels & Resorts
(It felt like everything was pointing to Hydra, Birger says of the collection.)
(Chairs boast their signature yellow-and-white stripes, while dishes include sea bream carpaccio and Mediterranean pastas.)
The Balmain boutique will offer the French houses high summer and pre-fall collections.
Photo: Courtesy of MyTheresa x Flamingo Estate
Photo: Courtesy of MyTheresa x Flamingo Estate
DIMITRIS IOANNOU
