Some 50 years later, women in the United States were running those stories themselves.
She adds, Macys hired its first woman executive in the 1890s!
Department stores were this kind of unheralded vehicle for fashion designers.
Photo: Courtesy ofWhen Women Ran Fifth Avenue
(As a bonus, she also sprinkles in shorter histories of another notable woman in fashion.)
She even went so far as to hire a genealogist to track down living relatives of Shaver and Odlums.
In honor of the books release date today, Satow shares withVoguea few fun facts about these remarkable women.
Hortense Odlum
Its very beautiful, its right near Zion National Park.
There, they have a museum called Daughters of Utah Pioneers which has amazing genealogical records.
I was able to see all these records of her siblings and her family.
Hortense Odlum
Dorothy very much aped the male CEO.
She was very much dedicated to being a very focused businessman.
She helped create the Costume Institute and was on the board of the Met Museum.
Dorothy Shaver
It was only Paris.
So she wasnt really considered a fashion figure, per se.
Although she was married for a time, she did not have children.
Photo: Courtesy ofWhen Women Ran Fifth Avenue
Bendels was a much smaller store than the one Les Wexner moved it to on Fifth Avenue.
It used to be on 57th Street, and it was this jewel-box department store.
Geraldine couldnt compete with that because she didnt have the floor space.
Geraldine Stutz
So she had to be really creative in what she did to make it be successful.
Dont go to the big houses.
So she sent buyers into these stores.
They were the first ones to bring Sonia to America and to start selling her.
She did that with so many people.
She also created these open calls.
She used to be a magazine editor atGlamour, so she had this amazing fashion-editor kind of eye.
Everything at Bendels was very curated, like in a magazine, but she needed fresh talent.
A lot of these designers went on to win Coty Awards right after showing at Bendels.
There are amazing photos of her in the book and elsewhere.
She really had the coolest style.
She was really into turbans, and she wore lots of bangles down her wrist.
They made loud noises because she often just gesticulated with her hands and arms.
She was such an original.
