A$AP Rockywill see you now.
Its Sterling Cooper meets Dunder Mifflin.
Rocky is an expert world-builder.
Photo: Madison McGaw/BFA.com
Every great movie has a soundtrack, he says.
Does he think of his life like a movie?
Its so funny, he says.
Photo: Madison McGaw/BFA.com
If Rocky is on a kind of set, then hes also nailed the costuming.
Yet despite the jewelry, Rocky is all in on quiet luxury at the moment.
Everybody wants to be loud.
Everybody wants you to know how much they paid for something.
Its all an exploitation of consumerism, he says.
The collection, heavily inspired by the auto world, features heavy distressing and nods to racing culture.
I have an acquired taste, so I dont expect all people to get it.
Its a niche demographic of people who live life like that.
Surely, his sonsRZA andRiot Rose, whom he shares withRihannawill be part of that demo?
While he is famously stylish himself, Rocky admits he cant take credit for his well-dressed mini-mes.
Both of my sons have a baby version of most of my wardrobe pieces.
Its kind of crazy.
Yet Rocky is making sure that his sons have the full-size options, too.
When asked if hes planning to keep any specific belongings for the boys, he quickly interjects: Everything.
Im not even joking, like, literally everythingmy old Sega Genesis and Nintendos and my clothes.
You name it, theyre gonna get it all.
After all, he says, you cant take it with you.
