He launched his brandAbra, short for Abrahamin 2020, following a string of freelance gigs at other labels.
The JW Anderson paw-shaped shoes and the inescapable chunky chain mules?
Ortuno Perez designed them.

The Loewe balloon heels and Jacquemuss stacked double heels?
Yep, that was him too.
My aunt was such a fashion girl, he said on a call.

I used to copy everything from her, he said.
I was like a baby doll and she was a tomboy.
I loved my Barbies and pink, and she was this sort of boyish soccer player.

We sold trashy clothes for teenage girls, like sparkly jeans and one-shouldered tops, it was great!
It was his then-boss who pushed him to apply to the Institut Francais de la Mode in Paris.
I think I did really well there, he said.

He still freelances for JW Anderson and is back working with Jacquemus as of last season.
Ortuno Perez initially launched Abra as an accessories label, but only a year later he expanded into ready-to-wear.
So we decided to make clothes.

I always say that my clothes are the accessories to my accessories, he added with a giggle.
This seasons collection is the transition from Hannah Montana to Miley, explained Perez.
Its post-glamourthat moment in the day when ones look starts to fall apart with that lived-in kind of twist.

It seems chaotic, but its actually very chic, Ortuno Perez continued.









