FALL 2024 READY-TO-WEAR

Alessandra Rich riffed on the naughty ingenue repertoire she favors for her fall presentation; to make the message coming across, the labels Art Deco showroom was set up as a boudoir.

In one of the rooms of the sprawling marble-lined space, a decadent four-poster bed was bedecked with white lace curtains and a red velvet bedspread.

Models took turns languidly lying down: With the presentation coming at the end of a long day after weeks of non-stop fashion shows, this reviewer couldnt help but feel jealous.

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The lineup featured short coquettish confections in virginal (so to speak) white lace, counterpointed by vamp-ish slinky numbers in dramatic black velvet.

Plunging necklines, frills and ruches abounded, as did marabou trimmings, short hemlines, see-through chiffon and bows galorethe entire arsenal of girly seduction was on call.

Itd look a bit obvious if it werent for Rich not taking herself too seriously; theres always a humorous undertone in the way she looks at stereotypical femininity.

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Shes also wise enough to give her customers (whose daughters also come to her for fun, sexy party dresses) a wider offerinterspersed between bows, frills and frivolous frocks there were tailored daywear suits in tartan wool, separates in soft mohair with jewel buttons, flattering tweed dresses, blousons and trench coats in black or caramel leather.

Said Rich: Women have so many different sides to them, they just have to give themselves permission to have fun exploring them all.

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