Introducing Simon Porte Jacquemus, film director.
Well, sort of.
(Who can forget the legendary Nike basketball freestyle commercial from 2001, after all?)

Courtesy of Jacquemus x Nike
I drew around 80 scenes and we decided to do the full video.
Le Swoosh bag in red.
Serena Williams in a Nike x Jacquemus dress.

Le Swoosh bag in red.
French professional soccer player Marie-Antoinette Katoto in a Nike x Jacquemus look.
The collection and the film also nod to the ParisOlympics.
Jacquemus likened the filmmaking experience to working on a runway production.

Serena Williams in a Nike x Jacquemus dress.
It was the same process here, even if it was a movie.
So, is there a feature-length film in his future?
We cant help but wonder what the Jacquemus equivalent to Tom FordsA Single Manwould look like.

French professional soccer player Marie-Antoinette Katoto in a Nike x Jacquemus look.
American athlete Beatriz Hatz in the new Air Max 1 sneaker.
The Summer 2024 Nike x Jacquemus collection launches July 10 across jacquemus.com and Jacquemus retail.
The collection will be available on Nike platforms July 23.

American athlete Beatriz Hatz in the new Air Max 1 sneaker.
The full Nike x Jacquemus video directed by Simon Porte Jacquemus.