First came Hedi Slimane.
The plan, of course, did not materialise.
It just happens to be one of fashions favourite unfulfilled love stories.
Matthieu Blazy.
There was alsoHaider Ackermann.
A year later, he changed his tune when he toldWmagazine: Not especially.
Its not his world, I dont think.
Matthieu Blazy’s SS24 show.
Ackermann was appointedcreative director at Tom Fordin September 2024.
He is one of the few designers of his stature who wasnotrumored to have interviewed for the Chanel job.
Lagerfelds passing in 2019 shook the industry to a halt.
As it turns out, hes just the right man for the job.
It was a somewhat surprising, if not confusing, appointment.
Viard was well-versed in Lagerfeld-isms, and, most of all, Chanel.
Her hand was softer and pragmatic; her clothes designed with a focus on wearability rather than fantasy.
Matthieu Blazy’s SS24 show.
Never has an open creative directorship in fashion stirred as much speculation as Chanel.
At one point, it became hard to differentiate between substantiated rumours and fantasy league-style castings.
Its not just because fashion people love speculation.
Someone who gives a good interview and who industry peoplecritics, editors, and power players alikeactuallyliketo speak to.
Someone who is known as a talent but who is not known to be led by their ego.
We have to lead.
No choice, he affirmed.
Sounds like Blazy, no?
Most importantly, he is a creative who makes clothes that are forward-looking and exciting.
Blazy is also a designers designer.
Blazy was one of the most popular submissions.
He creates sensuality from wearable everyday clothes.
Isnt that what we want from fashion and from Chanel?
Blazy will join the house in 2025.
Well be holding our breaths until then.
