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The world ofAnna Suiis instantly recognizable.

Photographed by Fujio Emura
Its all something shes been dreaming of since she was four years old.
I’ve always been a girly girl, Sui tells me over lattes in her Manhattan showroom.
Like how Chanel had her fragrance and Mary Quant had her cosmetics.

Anna Sui Classic, shot in her bathroom.
Thats how the fragrance and beauty arm of her business was born exactly a quarter of a century ago.
Sui launched her first fragrance,Classic Eau de Toilette, 25 years ago.
The fact that people are still wearing the first fragrance I ever launched means a lot, she says.

Photographed by Fujio Emura
Anna Sui Classic, shot in her bathroom.
In the quarter of a decade since, Sui has played with both packaging and product.
Sui can clearly read my mind as she starts to talk about the bottles.
It has subtle commonalities to the Anna Sui Classicsee-through flacon, a rose topperbut it stops there.
From there, the fantasy evolves.
She always smells incredible.
Its the peach-huedElectric Whisper, her favorite of the five.
The fruity-floral scent is inspired by joyful moments and has notes of blueberry and rose lychee.