First, lets talk about the reasons you arent alreadyobsessedwithApocalypse Magazine.

For starters: Its about motorcycles (its not, reallybut more on that in a bit).

Heres the thing, though: Its not really about motorcycles.

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Photo: Courtesy Apocalypse Magazine

The brilliancesorry,part ofthe brillianceofApocalypseis that its really about none of that.

For meand for many ridersto ride is a metaphysical experience.

I think it is also, in a way, a political act.

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Models Loohan and Nathanaël Moge, photographed by Achille Laplante Le Brun for the third-issue cover ofApocalypse Magazine

I wanted an inclusive magazine with clear and strong values.

If thats what he wanted, thats what he made.

(Still find yourself in need of a manifesto?

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From the project ‘Isle of Man TT Races 1971.'

In a world of predictive algorithms,Apocalypseis virgin 180-gram vinyl.

I choose to do an ad-free print magazine, which is not the easiest way, Richez said.

At the beginning, it was only in French, and in France.

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Jrz. (Font “Druk” by Panos Haratzopoulos, Ilya Ruderman, and Berton Hasebe)

The magazine is 100% dependent on its readera virtuous constraint, but not a very relaxing one.

Its been an amazingand sometimes scaryexperience to give other people all the power.