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I’m channeling Glinda today,Ariana Grandetells me over Zoom.
Katia Temkin
Today, she takes it all a step further: Grandes three-year-old beauty brand,R.E.M.
Beauty, is announcing aWickedcollection exclusively here, inspired by the founders upcoming role.
There are deep cuts for the fans toolike the packaging, which combines R.E.M.
R.E.M. Beauty
Beauty shapes with illustrations seen in the original L. Frank Baum books and on the scrim from the musical.
Of course, we had to come up with something magical for the witches, Grande tells me.
I have a funny story about this product.
They looked in the mirror right before they walked out the door and had hot pink lips!
And she was willing to go much further than just swiping on a lip gloss.
My pop persona is such a characterized version on its own, she says.
Beauty really helped me deconstruct that person and find Glinda.
Step one was dyeing her hair, she says.
It didn’t make any sense when I had my dark brows.
Naturally, then came a whole lot of pink.
I just wanted to live in the DNA and mindset of the character.
Now I love the color pink and it feels like part of me.
I think its something Ill be forever intertwined with in a very special way.
Beauty x Wicked collection will be available to shop onthe brands websiteat midnight Et on October 1.
It will also be available in Ulta Beauty stores and onulta.comin early October.
In the meantime, shop more R.E.M.
