Still, at times the attempts to reach the youth via pop culture felt a little out of place.
But now, it seems the tide is finally turning.
That said, he admits, he does often have to educate them on whatBratactually is.
Photographed by Emily Malan
And as soon as they hear the Kamala team is playing off of it, they love it.
It wasnt just delegates and Gen Z staffers getting into the spirit.
Massachusetts Senator Ed Markey hit the convention floormakingBrat-related contentincluding withVogues election correspondentJack Schlossberg.
Photographed by Emily Malan
Markey feels that playing into pop culture is an avenue to get young people engaged in politics.
Theyre the ones saying that we need to have a Green New Deal, he says.
Theyre the ones saying we need to protect the transgender community.
Photographed by Emily Malan
Theyre the ones who are saying we have to get guns out of schools.
Theyre the ones who were saying we need racial justice in our society.
Markey, however, notes that hes not personally scrolling through TikTok.
Photographed by Emily Malan
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Across the convention, people hand-beaded their own bracelets.
a reference to a story Harris tells about her mother).
Photographed by Emily Malan
Others, meanwhile, paid homage to vice presidential nominee Tim Walz with his moniker Coach.
Photographed by Emily Malan
Photographed by Emily Malan
Photographed by Emily Malan
