Shouldnt this have always been the point?
Either way, at the Japanese label Auralee, good clothes have been a guiding principle from the start.
Auralee is on the rise.

Its that break after the first half of the day and the end of the day, explained Iwai.
This, the way the designer sees it, is a time of brief anticipation.
Your clothes are lived-in, the properness and formality of the morning washed away by daily activity.

Most inviting is Iwais knitwear, made to fit amply around the body, creating wrinkles and creases.
Neckties play a supporting but consequential role here.
Designers seem to be almost exclusively interested in showing collections that are eitherrealor completely fantastical.

Iwais work falls into the former category.
But what happens to the middle ground?












