FALL 2024 READY-TO-WEAR
Beate Karlsson has been on an uphill journey since she joined Avavav.
The title of last seasons unfinished line up was No Time to Design, No Time to Explain.
Finally on firmer ground, the new collection was more robust than previous ones.

Karlsson has relied on noise to bring attention to this small, independent brand.
The button-loop paneled skirt of the past was reconsidered in a pencil silhouette with spiked hem.
Her pants game is on point.

The acid-washed denims that are a theme of the season appeared here in acid green.
Smocking and tucked pleats were used on dresses, sleeve- and pant-hems, adding textural interest to flared silhouettes.
The collection read as vital as it did young.

Even as she put more focus on design, Karlsson didnt abandon showmanship.
(The models were briefed in advance.)
The idea was that the white finale dress would be colored by the garbage hitting it.

Essentially Karlsson was trolling the trolls.











