His catchphrase, smart fashion that cares is so right.
Now its a question of how we take that forward.
Huelle is on his third collection as an AZ Factory Amigo, with another yet to come.
It always has to be easy, he said.
Striped mens shirting was feminized with lace or a gloss of shiny transparent sequins.
Ultra-femme attributes like lace and ruffles cropped up in a black bomber or cutaway tiers, respectively.
Lets dress up and get on with it, is one way Huelle describes his fashion philosophy.
To that point, not everything here makes that easy.
But Huelle has talent and AZ Factory is still finding its way.
Lets see where they go next.
