FALL 2024 READY-TO-WEAR
Demna sent a voicemail before his show.
What seems truly rare and finite right now is actually creativity itself, he said.
I believe that creativity has secretly become a new form of luxury.
And then it gets deconstructed and edited, live.
You know, like TikTok videos.
It was a Balenciaga immersive spectacular.
And, finally, a fade to multicolored digital static.
We have this one-minute-to-create-a-dress challenge in the studio, likeProject Runway, he said, laughing.
So we were throwing things on the body and then taking pictures together.
I love that idea.
I think its beautiful.
Thats what differentiates us from machines.
