Batsheva Hay is opening a store.

High femmebut with an edge.

The hand-painted animal-ish print floors may inspire a future Batsheva collection.

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The designer Batsheva Hay lounges inside her new retail store in New York City.

Hay already feels her creativity unleashing in new ways.

Im actually thinking of making things in this leopard print, she says, pointing to her patterned floor.

It was a little bit like a feeling of wanting control, she says.

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The hand-painted “animal-ish print” floors may inspire a future Batsheva collection.

This is how I want to present my stuff.

A neon sign tells passerby this must be the place.

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The store design is characterized by the myriad fabrics that cover it, making it feel a bit like a glamorous dressing room.

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A neon sign tells passerby this must be the place. “I always wanted to go to Let There Be Neon and now I finally had an excuse!,” the designer shared.