This article first appeared onVogue Business.
Today, we are thrilled to embark on a new journey together.
Hadid has worn Chopard jewellery countless times since the beginning of her modeling career.
Photo: Courtesy of Chopard
I also admire Chopards pioneering spirit in sustainability and ethical gold.
A glance at Hadids social media figures explains why.
This Bella effect, according to Francois, was among the criteria prompting Chopards choice.
Photo: Courtesy of Chopard
Future-proofing the brand is front and centre of Chopards strategy.
If Bella Hadid works her magic, expect #HappyDiamonds to trend.
Photo: Courtesy of Chopard
Photo: Courtesy of Chopard
