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Weve all encountered the odd, wacky, or downright weird trend on TikTok.

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Ricky Vigil M / Justin E Palmer

My first thoughts were, Oh no!

Someone posted a negative review of a product I love.

I posted a silly response just to have fun with it.

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In true Bobbi style, she responded with a video that poked harmless fun at Duxburys utility technique.

The foundation subsequently went viral and sales quadrupled.

Its infused with some beautiful oils, so it gives a nice, glowy, skin-like finish.

I want it to look and feel like you werent wearing anythingyour skin, but better.

Not only that, What The Foundation is also an easy product to apply.

Its a one-and-done product because you also dont need to use a moisturizer beneath it, she enthuses.

Its for anyone that wants an amazing lit-from-within glowand quickly.