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Actor and modelBrooke Shieldshas been known forher thick, fluffy eyebrowsfrom essentially the moment she entered the public eye.
Well, Shields is here to tell you to think again.
Today, her first-ever brandCommence, launches with three hair-care products.
It was a running through line.
Kevin Cremens
Women were sharing that their hair had become more brittle or was thinning.
Inside, theres alfalfa extract and acai stem cells, fermented together to feed the scalps microbiome.
Something Shields wanted to be careful about when it came to Commence was the messaging.
Kevin Cremens
Its not Oh, poor me, everybodys forgetting about me.
Instead, were focusing on the strength, everything you have come from and done.
The brand is purposefully avoiding buzzy terms likeperimenopausal.
Kevin Cremens
And its so refreshing for women to have a stigma around aging removed.
But everybodys glommed on to that term because its a big moneymaker.
We dont useantiaging,dry, ormenopausalin our marketing because it all has this negativity surrounding it.
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Shields especially loves theInstant Shampoo, using the dry powder to add oomph to her hair.
For me, this stage of life is all about looking at where Ive come from, Shields says.
Im proud of everything that Ive done, and Im so excited for this unchartered territory.
I was a French major, so the name also plays into the wordcommencer, which is to begin.
Im focused on the idea that this era in a womans life is not an ending but a beginning.
Its a different beginning, but were on the precipiceI am excited and wondering, What is next?
Commence
2-in-1 Instant Shampoo
COMMENCE
Root Serum
3-in-1 Leave-In Conditioner
