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No-makeup makeup,minimalist, soft glamwhatever you call it, the idea is to subtly enhance your features.
Lorenzo Mazzega / Gallery Stock
But for eyes, many are being awakened to the beauty of the brownmascara.
Ilias founder Sasha Plavsic tellsVoguethat her customers have been begging the brand to launch a brown mascara for years.
Even in this past year or so alone, we received nearly a thousand requests directly from our customers.
A brown that was rich and brought out the softness in your eyes, regardless of your eye color.
The new shade is designed for subtle enhancements to your eyes.
They still get that long lash look, just in a softer shade.
The result is something that yields a bit more faint.
Its especially flattering on people with fair features, and redheads, as pro makeup artistElie Maaloufputs it.
It can also be great forwomen over 50.
As we get older, we always look for a more youthful softness, he says.
The key is choosing what makes you feel your best.
ensure to focus the brown at the base of the lash line for the color enhancing benefits!
Below, an edit of Vogues favorite brown mascaras.
