Biel sees strong potential for the citys young talent.
Its a rather big economy here in Berlin, and its growing.
Brands on the fashion week schedule were excited to see more buyers.
Backstage at Anonymous Club SS25.
Berlin-based label Haderlumps show was a favorite for many, set in the citys historic Tempelhof Airport.
Fashion Council Germany CEO Scott Lipinski refers to this as a positive cycle.
Many attendees namechecked Ottolinger as a Berlin-based brand theyd love to see show in their hometown.
SF10G
Fashion Council Germany also offers business mentorship to support brands.
Looks from Kitschy Couture and Clara Colette Miramon.
Learnings from Copenhagen
Many attendees drew parallels between Berlin and Copenhagen Fashion Week.
SF10G
Every brandVogue Businessspoke to was encouraged by the requirements, whether they were brands rooted in sustainability or not.
I say no, were smart because why should we invent something completely new?
There are not a lot of cities that show political support [for fashion week].
Backstage at Haderlump.
Reference Studios founder and CEO Mumi Haiati thinks of Intervention as Berlin International.
Haiati also has a dialogue with international buyers and press about designers who hold the most potential.
These [designers] are really key to the city, says Haiati.
Backstage at GmbH.
A vape artist (left) opened Lueder’s SS25 show.
Its first about creating desire, says Haiati.
Then step by step we also have to create relevance for actual business.
This season, Namilia collaborated with Ed Hardy on its showpieces, using deadstock materials to create a collection inspired by the glitz, glam and dark side of paparazzi and celebrity culture in Y2K and how this cutthroat criticism is more prevalent these days as fame is more attainable through social media. The first part of the show was inspired by the virgin-whore theme, the second part by the dumb blonde archetype and the third by the downfall of the female celebrity.
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Email us atfeedback@voguebusiness.com.
Looks from Kitschy Couture and Clara Colette Miramon.
A vape artist (left) opened Lueder’s SS25 show.
A vape artist (left) opened Lueder’s SS25 show.
