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Some brands have massively succeeded in their attempts.
into public consciousness), the team pounced and got the couple to re-create the video for them.
Courtesy of @marcjacobs on TikTok
Loewehas taken a similar approach to capturing virality.
Poking fun at the Is it cake?
Sometimes, however, attempts to connect with a younger audience fall flat.
In an effort to market its Ricco bag, Alexander Wang recently hired celebrity impersonators to unbox the purse.
But thesupercutof faux Taylor Swift, Ariana Grande, Kylie Jenner, and Beyonce created inherent associations with fakeness.
On social media, reactions were largely negative.
Yikes, one user commented.
Tried a marc jacobs move but executed it very fittingly for alexander wang.
Hang up the towel.
And thats always going to be a risk.
