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A confession: sometimes, at a press event, my mind wanders.
Photo: Rosdiana Ciaravolo/Getty Images
And the latest launch by new French skincare brandNeur/ae, owned by Sisley Paris, is no exception.
And Im wondering… it must be here, somewhere: a copy of the poem by Paul Valery.
The one with the line, The deepest thing in man is the skin.
Because if its here, it seems we have come full circle.
Aiming to connect skincare with our wellbeing, Neur/ae arose from two separate scientific discoveries.
Can we enhance some neurotransmitters or modulate others?
Will we ever reach a point when our skincare can also significantly help our mental health?
And perhaps, in true French style, you wouldnt want to neutralise all your emotions anyway.
Wheres the poetry in that?
