The arrival ofEmily Cooperin Rome had more than a touch ofdeja vuabout it, didnt it?
Were a little past that though, right?
Emily in the fictional answer to Brunello Cucinellis hamlet of cashmere and harmony.
Photo: Courtesy of Netflix
A family brand famous for the softest of quiet luxury cashmere?
A hilltop town whose cultural monuments have been restored and immaculately preserved by the brand?
The similarities dont end there.
Emily in the fictional answer to Brunello Cucinelli’s “hamlet of cashmere and harmony.”
All of these employ localsas per the fictional Muratoris.
Futher props toEmily in Parisfor highlighting slow versus fast fashion on a platform as vast as Netflix.
Emily Cooper wandering around Solitano, which is directly inspired by Solomeo.
Emily Cooper wandering around Solitano, which is directly inspired by Solomeo.
As I watched the scenes where Solomeo is portrayed allegorically, I felt joy and gratitude.
Its not the first time thatEmily in Parishas riffed on real-life fashion.
The big difference here, of course, is that Brunello Cucinelli isnotstruggling to stay relevant.
Rather, its a $4 billion brand, and famously one of Italys proudest exports.
Will the ever-tenacious Emily help to steer Umberto Muratori to similar levels of success?
Viva Emily in Rome.
