This article originally appeared on Vogue Business.
And its very much not me to invite everyone into my personal space.
His trophies rest on the bookshelf behind his desk.
Craig Green.
Since then, Greens shows and presentations have been held between the two capitals, every 12 months.
But now were changing again.
Going back to two collections a year, with one especially big moment.
Craig Green Spring 2024 menswear.
Holding live shows, he adds, is a key part of that.
Ive always loved the physicality of a show.
And it speaks to the idea of bringing together your community, and feeling that energy.
Craig Green Spring 2024 menswear.
Which is partially why this show is happening in the studio, he says.
Craig Green Spring 2024 menswear.
But Im quite a cautious person.
Craig Green, winner of the British Menswear Designer award, and Lady Gaga pose backstage at The Fashion Awards 2016.
And I dont like to be unrealistic.
That feels right for the energy of this moment.
In terms of business, we still have strong relationships and great partnerships through wholesale.
Craig Green’s Autumn/Winter 2022 collection.
Its right to be constantly rethinking what you are doing.
And part of the beauty of being independent is that you’ve got the option to be nimble.
Green burst onto the scene in January 2013 as part of Lulu Kennedys MAN group menswear show that season.
Craig Green’s Pitti Immagine Uomo in June 2018.
These went on to account for around 70 per cent of his sales.
On Wednesday, their numbers will be swelled by those 120 or so (fire regulations depending) invitees.
Says Green: I guess were calling it a show-slash-studio presentation.
It wont be like a catwalk, it will be different.
Green himself was tutored by the famously robust Louise Wilson at Central Saint Martins.
I hear her voice in my head every single day!
The answer would completely depend on what day you asked me that question, he replies.
On some days, maybe Id wish Id done everything differently.
But on other days the good days I wouldnt change a thing.
Craig Greens Autumn/Winter 2022 collection.
Craig Greens Pitti Immagine Uomo in June 2018.
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