But there have been two great changes along the waythe first being the invention of photography.

The second has come with the internet much more recently.

It was just considered a realistic part of the PR machine.

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Hans Holbein the Younger,Anne of Cleves,ca. 1539. Musée du Louvre, Paris.

The idea of spin isnt newwhats new is the idea of spin being called out.

The Mothers Day family photograph released by Kensington Palace.

Retouching was a given when Cecil Beaton photographed the royal family from 1939 onwards, explains Muir.

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The Mother’s Day family photograph released by Kensington Palace.

Yet neither of these moments prompted much attention.

So in a way, the backlash against the Princess of Wales is a push-back against this.

Maybe its best to follow the late Queen Mothers example, and put the extra chin back in.