(She grew up a 10-minute drive away.)
Danielle Frankel’s new Los Angeles store sits between Oscar de la Renta and The Row on Melrose Place.
Frankels instincts didnt fail her.
Designer Danielle Frankel at her just opened Los Angeles boutique.
I loved her taste, too; she just felt like the right person to partner with.
Frankel and her interior designer Augusta Hoffman have created a beautiful and welcoming - interpretation of Angeleno style.
We have the luxury of privacy here, Frankel says.
Danielle Frankel’s new Los Angeles store sits between Oscar de la Renta and The Row on Melrose Place.
In the end, she continued, customer service is as important as the aesthetics.
Frankel is also cognizant that her team is there to help, to advise, and to provide counsel.
We pre-curate everything before a client arrives, says Frankel.
The butter yellow room, says, Frankel, is meant to evoke being in her living room; a space to let those shopping relax into it.
We ask: What do you like?
Whos the wedding planner?
Where are you getting married?
Frankel and her interior designer Augusta Hoffman have created a beautiful — and welcoming - interpretation of Angeleno style.
We want to maximize our timefor her.
Everything will look consistent, as it drives me crazy when its not, she says, laughing.
Mid century Walter Lamb for Brown Jordan seating and Boxwood Japonica adorns the courtyard.
Mid century Walter Lamb for Brown Jordan seating and Boxwood Japonica adorns the courtyard.
Before you try on anything, though, you have to cross the thresholdthat incredible courtyard.
Screw your eyes up and for a second you could be in Tuscany.
I fell in love with the courtyard, she says.
We have such a bigger sense of who we are nowand what our women want.
Danielle Frankel, 8475 Melrose Place, Los Angeles, California 90069; for appointments, emailmelroseplace@daniellefrankelstudio.com.
