Products are independently selected by our editors.
We may earn an affiliate commission from links.
(Her brand is made without synthetics like petroleum, glycol, and other industrial chemicals.)
Artsyslik
Raw ingredients are more expensive.
(Because why would you want to use anything that is more than two years old?)
It takes time, it takes a lot of trial and error.
But even with considered brand pillars, building out a natural line is a feat thats regularly tested.
There is a constant push in all directions to go more synthetic.
Brand integrity suffers if you go too fast.
And then theres the uniformity factoror rather, the natural worlds lack of synthetic sameness.
“The slight, slight variation, I think our customers appreciate.
You have to be committed to the mission.
From a customer service standpoint, Weldon addresses the learning curve that comes with going the natural route.
And if theyre unhappy, thats OKthat isnt our customer.
Though tricky, the approach has its benefits.
We get to hear, see, smell, and learn every aspect of that ingredient along the way.
I have tried to stay away from calling myself sustainable, says Weldon.
Harper shares the sentiment.
Were not a company that formulates clean productswe focus on completely pure ingredients, she says.
