Thats precisely what happened to Kim Kardashian earlier this morning.
It didnt take long for the internet to notice.
Is that a price tag on her dress?, commented one fashion fan onVogues TikTok.

Photo: Getty Images
Turns out, however, it was a purposeful fashion gimmickcourtesy of Demna.
Kardashians look, then, only served as a continuation of what was debuted on the catwalk.
Or perhaps Demna simply liked the look of them, and knew it would get people talking.

Video: Courtesy of Vogue
They say all press is good press.