COPENHAGEN SPRING 2025
At Division (and at Stamm and Alectra Rothschild/Masculina),communityisnt a buzzwordits everything.
In Copenhagen these are among the shows outside of which crowds of kids throng hoping to get in.
You kind of just get lost in the sauce sometimes, Wick said.
Its been tough for everyone, but we are in a good place now.
We really got to the root of the brand again.
The immediacy feels like a natural extension of the way the label works.
The models are friends and theyre showing clothes that theyd actually wear.
The zipper remains a signature touch, but over time the vibe here has become grungier.
Fairy grunge was Wicks soundbite of the season, but ethereality didnt really enter the equation.
When the designer said he was interested not in Scandinavian minimalism but urban maximalism, that rang true.
Newly married, Wick explained that hes been traveling less.
I spend a lot of the time on the internet and just diving into holes there.
Colors seemed pulled from video games and collaged denim and tweed overalls had a glitchy feeling.
Wick reports that about 80% of the lineup is made of existing materials.
The message was received on that front.
And people are listening.
