Aristotle long ago posted that there is no great genius without some touch of madness.

The A$AP Rocky still for the Moncler Born Genius campaign.

Now, following a pause since its most recentincarnation, Genius is back.

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So who are those protagonists?

Also making his Genius debut is A$AP Rocky,the fashion-savantand musical force nonpareil.

Leah Dou in Moncler.

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The A$AP Rocky still for the Moncler Born Genius campaign. Photo: Courtesy of Moncler

The Kenzo creative director and patron saint of streetwear returns for the second round in Shanghai.

Thats a lot of Genius in one room, even if that room does cover three hectares.

But room will still remain for two more protagonists.

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Leah Dou in Moncler.

By the time they reached adulthood, however, that percentage decreased to 2%.

The process of living and the constraints of growing up somehow de-geniuses the mind.

So get ready to be re-geniused in Shanghai (or via multiple online platforms) later this month.

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The Hiroshi Fujiwara still for the Moncler Born Genius campaign.

The Hiroshi Fujiwara still for the Moncler Born Genius campaign.