Its easy to be cynical about beautiful people doing interesting things in fabulous spaces.

Hes refreshingly honest about it all.

His first baby is Carbone, a musky mix of tobacco, suede, cumin, and rose.

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Anna Webber/Getty Images

The first time he smelled it, he had a visionofDove Cameron.

and preparing for her next album drop.

Before she received that call in October, shed shared some early tracks with Rousteing.

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Balmain Beauty / Carlijn Jacobs

I’ve definitely never smelled anything like Carbone, she says.

It is so masculine, feminine, demure, and musky.

It’s got all of these crazy notes.

She also doesnt feel the need to commit to a label.

She and Rousteing both recognize the stigma thats long been associated with the beauty and fragrance industry, too.

Something Ihateabout fashion is when fashion and beauty are not together, Rousteing admits.

Fashion could not exist without beauty, and beauty could not exist without fashion.

Its already bringing people in his life closer.

What are you wearing?And it was Carbone.

It’s my first baby.

Plus, when you lead with heart, you could enjoy the long game.

The idea of branding is killing self-expression, which is really killing human expression.

The Les Eternels de Balmain will be available to purchase in September.