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A few months ago, the beauty arm ofDysonchanged its Instagram handle (@DysonHair) with no explanation.
Photo: Getty
The new name@DysonBeautyhinted at the tech brands next move.
It’s electric, just in a different way than the past launches.
They hit on an ingredient found in the cells of mushroomschitosanwhich gives them their structure and shape.
The chitosan is blended with different ingredients to create formulas for different hair types.
Low- and medium-molecular weight hyaluronic acid protects against humidity, to stop frizz in its tracks.
Inside the brands hair labs, real hair is used to test products and tools in the development phase.
And of course, the bottles are refillable.
The final question for the team in the development process was, what should Dyson haircare smell like?
Genderless, founder James Dyson told the fragrance house the brand worked with.
Clean, sophisticated, and fresh.
