A few seasons ago, a buyer at designerEdward Cumings Paris showroom said something that stuck with him.
How does an Australian designer who completed his studies in London end up running a label from Spain?
Its super lame, but it was love, Cuming recalled.
Edward Cuming, fall 2024.
He left to go toCentral Saint Martinsto receive an MA in Menswear, but returned soon after.
He had been looking for a role at a brand, but the visa situation made his attempts unfruitful.
In Spain, he took on freelance work and started teaching at his alma mater.
CUM Jeans.
But percolating in the background throughout this time was Edward Cuming, the brand.
It was all really crumpled muslins, and triple washed and dyed and bleached clothes, said Cuming.
Other stores and small collections followed, and Cuming found himself a business owner.
CUM Jeans.
), familiar is one that comes to him quickly.
Ive always been looking for a sense of softness in things, he added.
He is interested in clothes that are worn, and on people whoweartheir clothes.
Its familiar because youre never wondering what the thing is, explained Cuming.
He branded his jeans CUM jeans, a play on his last name.
Still, he is an emotional designer, but rather than romance, his clothes exude a particular sentimentality.
was his original starting point.
To this day, this is the Edward Cuming way.
