The sheep arent just cute friends for the designers dog Einstein.
Theres nothing in between.
I feel its what Ive always been chasing.
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Literally, the T-shirts involve 40 steps.
It looks like a basic red, but it took 40 steps to make it.
Even in the simplicity, it feels insanely different, the fabrics.
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And wait til you hear about the socks.
The socks are my favorite thing, he says.
Theyre the most expensive thing almost on this site, but theyre so comfy.
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How did you make expensive socks?
Nor is it basic in its intention.
(Full disclosure: I am also a peak millennial.)
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Making the ordinary extraordinary is an idea resonating in the highest echelons of fashion.
There are things that might seem obvious, but that I cant ever find.
He already has champions.
Photo: Courtesy of ERL
Its exciting just to know youre on the same wavelength as someone in that way.
I love her authenticity and I feel like thats everything I stand for.
Maybe Ill just sell some things that I find in my house.
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It should feel like a weird museum where you never know what youre going to discover.
Its not this clinical approach to e-commerce.
(Also pictured, his own sheep.)
Photo: Courtesy of ERL
Were just not allowed to say anything yet!
he acknowledges of abig-timefuture project.
Youll just have to wait and see where ERL pops up next.
Photo: Courtesy of ERL
Shop Eli Russell Linnetzs Made in California collection on ERLsupdated e-commerce site.
