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Emily Oberg has always wanted to surround herself with beauty.
Photo: Daniel Ward
Her current obsession is sexual wellnessand has just brought her latest brand,Sensual Sport, into being.
Oberg knows this is a fruitfuland busybusiness.
It was a full run-through of the marketwhat was out there, the best-sellers, whats not working.
Photo: Sensual Sport
All of the products are designed in smooth-edged shapes and soft tangerine tones.
A vibrator is pretty standard, and this is a straightforward one.
Lubricant is a universal productI really focused on the formulation.
A lot of lubricants on the market just aim to get the job done.
Their ingredients can disrupt your PH.
And I wanted one fun, unique product, and thats the mouth spray.
And its all in my stance: That sex shouldnt be taken so seriously.
Why is my pleasure not as important?
Why is my pleasure not prioritized?
As I got older, I felt more comfortable stepping into that and speaking up for myself.
I feel like everyone should get to feel that way.
Oberg stars in the introductory campaign.
It was a challenge, she says, trying to get somebody else to be the model.
Agents just dont want [models] associated with a sex brand.
Which is funny because everyone is half naked on Instagram!
Ill continue to model for it until people can wrap their heads around what were doing.
Were not marketing or selling sexits about embracing and celebrating womens desire, pleasure, and playfulness.
Who would be the dream face of Sensual Sport?
Pamela Andersonan iconic sex symbol who has something to say.
The category is so fun, she says.
Im relearning how to do a lot of things.
Its like being in the early days of Sporty.
Ive got this much more developed intuition that I didnt have at 21.
I missed being super hands on.
