Like the clothes that have made him a menswear favorite, Evan Kinori is a pragmatic, straightforward guy.

He uses only natural fiberswool, linen, hemp, and cottonin natural colors.

Its handmade to measure by a friend of his just north of San Francisco.

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Photo: Ulysses Ortega / Courtesy of Evan Kinori

This communal circularity is what makes Kinori uniquehis selling point is his nicheness.

A finished shirt using cotton grown by Sally Fox.

Theres no gatekeeping herethis is the kind of fashion guys want to wax poetic about.

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Photo: Ulysses Ortega / Courtesy of Evan Kinori

Still, it was a slow burn at first.

Pants are now one of Kinoris top selling categories.

Does he look himself up on resale sites to check?

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Photo: Ulysses Ortega / Courtesy of Evan Kinori

I used to, but not anymore.

You cant pay attention to other people when it’s crucial that you get your work done.

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Photo: Ulysses Ortega / Courtesy of Evan Kinori

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A finished shirt using cotton grown by Sally Fox.

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Photo: Ulysses Ortega / Courtesy of Evan Kinori

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Marina Contro weaving.