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It was a you-really-had-to-be-there time in fashion.

Memorable looks from the spring 1999 shows of Alexander McQueen, Olivier Theyskens, and Yohji Yamamoto.
A time, laughedNicolas GhesquiereinVogues September issue, when fashion used to be for weird people.
Weird hasnt gone out of fashion.
Not least of all at Vuitton, where Ghesquiere has been refining his singular vision for 10 years now.

Courtesy of Alexander McQueen
Behind the wedding dress there must be many stories, he said at the time.
Olivier Theyskens, spring 1999 ready-to-wear
Madonna at the VH1 Vogue 1998 awards.
Others embraced their stereotypes.

Olivier Theyskens, spring 1999 ready-to-wear
They forbade it, he says with a chuckle.
(The reasons apparently had to do with copycat designs and model fees, among other things.)
But it just seemed like a natural progression to me.
Madonna at the VH1 Vogue 1998 awards.
Ive always felt like Im a communicator as a designer.
It was like, oh wow, I can reach more people?
That was just so instinctually a no-brainer to me.

Gucci, spring 1999 ready-to-wear
By happenstance, she had just moved into a new apartment and Murray Lerner lived across the hallway.
Online coverage, she says, took fashion to a different level.
I think that it almost homogenized fashion, where it used to take a while to filter.

Maison Margiela, spring 1999 ready-to-wear
I may not be the only one.
Tools as analog as my old Womens Wear Daily scrapbooks.
Jeremy Scott, fall 1999 ready-to-wear
Anna Sui, fall 1999 ready-to-wear

Comme des Garçons, spring 1999 ready-to-wear

Calvin Klein, spring 1999 ready-to-wear
Helmut Lang, spring 1999 ready-to-wear

Prada, spring 1999 ready-to-wear