It looked like the store was poured with gasoline, she says.
Its considered the most destructive fire in LA history.
The Elysewalker store before the Palisades fire.
The rubble of the Elysewalker store after the Palisades fire.
Many ofEntire Studiossstaff had to leave danger zones, including co-founder Dylan Richards Diaz.
Pacific Palisades was one of the first communities to be hit and has suffered some of the worst damage.
Churches, schools, businesses and homes are lost.
The Elysewalker store before the Palisades fire.
Martin grew up in the Palisades, and her childhood home was lost in the wildfires.
Were heartbroken and devastated and flatlined.
For Walker, the fires may have wiped out half of her businesses.
Walker says she spent Wednesday grieving on her sofa.
She brought luxury fashions, and more followed.
Eventually, The Row, Bottega Veneta and other luxury brands opened spaces nearby.
Ive dressed women for their sons funerals.
Ive dressed women for their divorces, Walker says, weeping on a video call.
That store was way more than just clothes.
Rabuchin also choked up on Thursday.
She fielded questions from clients who have become friends.
Several had lost their own homes.
Others offered her a place to stay.
Will she be able to pull items from Elysewalker stores in New York or Newport Beach?
Would they have the right sizes for her clients?
I never saw this happening, Rabuchin says.
Eighteen years of doing the same thing.
Throughout Los Angeles, local brands are looking for ways to help their communities.
Madhappy is donating clothes to those who have lost their homes and organisations in need.
Entire Studios is driving supplies to the Pasadena Shelter Convention.
LA-based Australian brandHope and Mayis partnering with fellow Aussie labels to put together clothing donations.
And clothing rental companyNuulyhas auto-paused all LA-based memberships.
The brand manufactures in Los Angeles.
I have a platform.
Set has a platform.
My data pipe is so large, she says.
Plus, about a quarter of Sets consumer base are LA residents, she adds.
So Carter delegated her operations team and transformed Sets Beverly Hills HQ into a donation centre.
She took to social media to request donations, and the brand offerings came rolling in.
Theres a big difference between people just reaching out saying, How can I help?
versus actionably doing something to help, Carter says.
When tragedy strikes, Americans mobilise.
Theres so much support, says Martin.
Well be figuring out how we can support as well.
Theres a big difference between people just reaching out saying, How can I help?
versus actionably doing something to help.
The fallout remains to be seen for LAs manufacturing industry.
You just have to take it day by day.
For Walker and her team, the disaster is reminiscent of another recent world-altering event.
(I was always like, get those clothes off the floor!
Walker said later, laughing.)
She gained clients as far away as Florida and Europe.
But I had a store to pull from, Rabuchin says.
Now, shes living in a hotel with her parents and her young son, with no store left.
Sweaters from The Row and Khaite.
I remember what they were I can get them from another store.
Rabuchin was back at work.
The fires were still burning in the hills.
Walker, too, is working.
Right now, Im going to rebuild my team that is hurting.
Shed woken up on Thursday with ideas.
Yes, of course.
What else can we do?
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