Here was an event that addressed both concerns as well as sustainability.
We want to prove that it’s possible for you to do fashion without compromising.
Its just very interesting to see that there are no limits actually.

Photo:David Neman/ Courtesy of the photographer and SSON
The idea is to eventually become scalable.
After studying in Stockholm, she enrolled at ESMOD Berlin, graduating in 2016.
Kjellson created an interesting dichotomy when she settled on an urban setting for a collection titled Farm.

Photo:David Neman/ Courtesy of the photographer and SSON
Shes observed a change in how millennials view city versus country life.
I guess it is people looking for control in a time where everything seems to be changing.

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear

SSON, fall 2025 ready-to-wear