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Theres no doubt Gaps great American comeback is here.
The vibrancy felt throughout the night only further cemented the brands grand revival.
The night began beneath the building’s soaring atrium, where a large-scale Richard Serra sculpture commanded the space.
It kicked off with dancers reinterpreting iconic 90s Gap commercials as the original footage played along the walls.
The lineup featured Gaps legendary khaki swing, Madonna and Missy Elliotts duet, and Daft Punks iteration.
It was fashion nostalgia at its best.
Dancers, choreographed byLuam Keflezgy, then set the stage for the 16-piece limited-edition collection to shine.
Each infused their own perspective.
Moments after the show, singer and Bay Area nativeKehlaniemerged from behind the Serra sculpture for an intimate performance.
Guests also explored the Gap Makers Studio, where they customized shirts with patches designed by the collaborations creatives.
We’ve been rebuilding the brand and its relevance, and our collabs are a big part of that.
