The following year, he revealed his second line, yet still withheld showcasing it in a runway setting.
It comes out from many people asking me, he tellsVogue.
Its almost become a statement to wear a Giambattista Valli wedding dress.
Photo: Leo Tornev for Giambattista Valli
I didnt want to keep that kind of elite corner only for haute couture.
But, I wanted to share with a larger group of friends, from a geographical point of view.
So Im going to interpret these wedding dresses for a very broad market.
Photo: Leo Tornev
The designer notes that he doesnt want his gowns to be too traditional or rigid.
Its for a party, a happy moment, and a fun time to share together, says Valli.
The style has to be adaptable in a Valli way to a different location or a different personality.
Photo: Leo Tornev
That is very important.
Why does Valli designate bridal as a Love Collection?
Because I hate situational things in general, he adds.
Photo: Leo Tornev
I think a Love Collection is nice.
Its a love moment.
you could wear it if you get married or you could wear it even just to go and party.
Photo: Leo Tornev
Sometimes celebrities ask us for the Love Collection pieces for the red carpet just to wear it.
Its not really bridal.
This, for me, is the best thing.
Photo: Leo Tornev
I dont have any boundaries.
In the first collection, I did a suit in lace.
Things like this are adaptable.
Photo: Leo Tornev
You want to jump in a Valli?
Youre most welcome to.
Its a big family, a big community.
Photo: Leo Tornev
The larger it is, the better it is.
I dont want to impose anything onto my women… to my people.
Whoever it is, he says.
Photo: Sara Costa
Every single dress has a name like Bianca or Tatiana.
There are personalities for my friends.
One could be perfect for her, or one could be perfect for another.
Photo: Sara Costa
Some of them are much sexier, and some are much more romantic.
Some of them are fragile, and some are much more austere.
Some of them are more light or more heavy.
Photo: Sara Costa
There are different scales of personalities and that is important.
Valli explains that designing for bridal is a unique task for a designer, likening the process to psychotherapy.
Its like Sigmund Freud, he says.
Photo: Leo Tornev
You sit and listen.
Sometimes people will arrive and know exactly what they want.
But they are very few.
The surprise is a plus.
Barcelona is the most prestigious window to international vendors in Europe.
But as we end our conversation, Valli turns the tables: Let me ask you.
Did you have a love moment during the show?
You were dreaming with me, he replies.
As Yoko Ono says, A dream you dream alone is only a dream.
A dream you dream together is reality.
So today was a moment of reality of whats possible.
