Gigi Hadid for Vetements spring 2025.

Kim Kardashian at the Balenciaga fall 2022 show.

Hadid taking a bow with Travis Scott and Guram Gvasalia.

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Gigis bandage dress is just the latest play in the brothers product placement game.

PARIS FRANCE  SEPTEMBER 27  Gigi Hadid walks the runway during the Vetements Paris Womenswear SpringSummer 2025 show as…

Gigi Hadid for Vetements spring 2025.

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Kim Kardashian at the Balenciaga fall 2022 show.

Image may contain Adult Person Fashion Clothing Footwear High Heel Shoe Accessories Glasses Jewelry and Necklace

Hadid taking a bow with Travis Scott and Guram Gvasalia.